Usman Choo Dione (Zhu Dione) is a tri-lingual entrepreneur, TikTok content creator, and ACLP-certified trainer who believes that learning should be practical, engaging, and immediately applicable.

With business experience spanning advertising, entertainment, cleaning services, pest control, agriculture, and oil & gas, Usman has built businesses, led sales teams, and developed customer relationships across Southeast Asia. As Country Manager for a listed wire rope company, he successfully regained the business of Batam’s four largest anchor shipyards, expanded the customer base to major oil and gas companies across Indonesia, and later doubled sales for a deep-sea diving division in Malaysia within six months.

In 2021, Usman started creating content on TikTok and has since built a community of more than 21,000 followers. His content has attracted widespread engagement, including a viral TikTok video that was featured on the evening news on Mediacorp Channel 8.

Today, Usman actively practices what he teaches as a TikTok and Shopee affiliate creator, TikTok Shop seller, livestream host, and creator of shoppable video content. By working directly on affiliate campaigns, content creation, and live selling activities, he stays current with platform trends and social commerce strategies.

As a trainer, Usman enjoys helping creators, online sellers, and business owners build confidence, create engaging content, and grow their online presence through TikTok and social commerce.