E-commerce in 2026 has evolved and allowed performance marketing to be done through the use of popular platforms such as TikTok, Shopee, and Lazada. Sellers can now list their products and have free content creation and live selling done through Affiliate Marketers who will only be paid upon successful sales transactions. If you are an executive looking to generate more sales for your company, or aspiring to be an Affiliate Marketer yourself, this course is for you.

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DURATION

2 Days

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Mode of Training

Hands-on In-person Training

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Workforce Skills Qualification (WSQ) classes conducted since 2024
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Learners trained and certified with new skills for career and personal growth
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Learner Review Ratings on learning quality, customer service, trainer and course content
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What you’ll learn

Key Highlights

  • Step-by-step guide to set up affiliate accounts on Shopee, Lazada, and TikTok
  • Guidance on selecting affiliate products based ondemand, commission, and platform trends
  • Hands-on practice in creating affiliate links and content for selling
  • Guidance on affiliate disclosure rules, ad standards, platform rules, and ethical promotion
  • Performance tracking of clicks, conversions, sales, commissions, and campaign ROI

Tools Introduced: 

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Step-by-step guide to set up affiliate accounts on Shopee, Lazada, and TikTok

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Guidance on selecting affiliate products based ondemand, commission, and platform trends

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Hands-on practice in creating affiliate links and content for selling

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Guidance on affiliate disclosure rules, ad standards, platform rules, and ethical promotion

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Performance tracking of clicks, conversions, sales, commissions, and campaign ROI

Singapore Workforce Skills Qualifications (WSQ)

Curriculum & Learning Units

Learning Unit 1: Aligning Affiliate Marketing with Organisational Strategy

  • Understand how affiliate marketing works and how it contributes to earning opportunities and income generation.
  • Develop an affiliate marketing plan by identifying products, target audience, and content approach.
  • Align affiliate efforts with clear goals such as driving traffic, engagement, and conversions.

Learning Unit 2: Crafting Compliant and Effective Affiliate Portfolios

  • Apply policies and guidelines to ensure compliant and sustainable affiliate practices.
  • Set up affiliate accounts and build a portfolio across platforms such as Shopee, Lazada, and TikTok.
  • Select suitable products and platforms based on audience fit and earning potential.
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Hands-on Activity: Set up a real Shopee and Lazada affiliate account.

Learning Unit 3: Strategies for Leveraging Emerging Products and Services in Affiliate Marketing

  • Identify trending products and opportunities that can drive higher commissions.
  • Select suitable affiliate platforms and partners based on market demand and content strategy.
  • Understand how incentive structures and commissions impact earning potential.
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Hands-on Activity: Create and share affiliate links by selecting a Shopee or Lazada product and posting the generated link on social media platforms.

Learning Unit 4: Mastering Affiliate Marketing Campaign Management and Collaboration

  • Apply best practices to create and manage affiliate marketing content and campaigns.
  • Use platforms like TikTok to develop engaging content that drives conversions.
  • Collaborate effectively with platforms and tools to scale affiliate performance.
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Hands-on Activity: Create a TikTok affiliate video using storytelling, product review or daily vlog formats with TikTokʼs filters, music and text features.

Learning Unit 5: Optimising Affiliate Marketing ROI through Performance Metrics

  • Monitor performance using key metrics such as clicks, conversions, and ROI
  • Analyse platform data to identify what works and what does not.
  • Optimise campaigns to increase earnings and improve consistency

Competency Assessment
& Certification

Nationally-Recognised Certification

Candidates will be awarded a Statement of Attainment under Singapore Workforce Skills Qualification (WSQ) and a Certificate of Completion by Skills Development Academy upon completion of the course with at least 75% attendance and demonstration of competency in the WSQ-mandated written and practical assessments.

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SDA Cert of Completion V1 DT PAMS scaled
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SDA Cert of Completion V1 DT PAMS scaled
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Entry Requirements:

  • Aged 18 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “”N””, “”O”” or “”A”” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
Learning Pathway

Professional Competency &Workplace Excellence
(P.C.W.E)

Module 1:

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Proven Affiliate Marketing Strategies

2 Days WSQ Course

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Proven Affiliate Marketing Strategies

2 Days WSQ Course

Module 2 & 3:

Choose 2 More Modules

2 Days

Effective Prompting Fundamentals

2 Days

Advanced Prompting Strategies

2 Days

AI Content Creation for Productivity

1 Day

Introduction to AI Tools for Content Creation

2.5 Days

Setting up TikTok Shop and Running Advertisements on TikTok

2 Days

Digital Safety Fundamentals

2 Days

Effective People Management

2 Days

Effective Employee Communication Strategies

2 Days

The Art of Persuasion

2 Days

Critical Thinking Skills for Effective Decision-Making

2 Days

Mental Resilience and Workplace Wellness

1 Day

Implementing Effective Coaching Frameworks

1 Day

Effective Productivity Techniques

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Real stories and experiences shared by learners about their learning journey with us.

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Start Your Upskilling Journey With SDA

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Classes
Conducted Daily

From Monday to Sunday, including public holidays, to fit all busy working adult schedules.
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Three Training Centres,
Fully Sheltered From MRT

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175+ Government-Licensed,
& Passionate Trainers

Learn from ACTA/ACLP-certified industry practitioners who bring their experiences into the classroom to make lessons practical and engaging.
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Full Suite Of Materials & Learning Resources

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Localised & Up-To-Date
Course Syllabus

Our syllabus is localised based on Singapore’s business context and continuously updated to reflect the latest tools and real-world practices.
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06

300+ Local Employees
Supporting Your Journey

From pre-course planning to post-course follow-up, our team is with you at every step.
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Classes Conducted Daily

From Monday to Sunday, including public holidays, to fit all busy working adult schedules.
usp1

Three Training Centres,
Fully Sheltered From MRT

usp1 1

175+ Government-Licensed,
& Passionate Trainers

Learn from ACTA/ACLP-certified industry practitioners who bring their experiences into the classroom to make lessons practical and engaging.
trainer 2a

Full Suite Of Materials & Learning Resources

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Localised & Up-To-Date
Course Syllabus

Our syllabus is localised based on Singapore’s business context and continuously updated to reflect the latest tools and real-world practices.
local syllabus2 1

300+ Local Employees
Supporting Your Journey

From pre-course planning to post-course follow-up, our team is with you at every step.
usp4 1
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      Course Fees & Subsidies

      Singapore Citizens (40 years and above)
      Full Course Fees (Before GST)
      9% GST
      70% SkillsFuture (SSG) Subsidy
      Nett Fee
      Singapore Citizens (21-39 years old) & PR
      Full Course Fees (Before GST)
      9% GST
      50% SkillsFuture (SSG) Subsidy
      Nett Fee

      Additional Support

      SkillsFuture Credits
      eligible for Singapore citizens aged 25 & above

      PSEA eligible for Singapore citizens aged 30 & below

      NTUC UTAP members enjoy up to 50% reimbursement on out-of-pocket costs

      • Nett Fee are inclusive of GST charged based on the full course fees.
      • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
      • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
      SMEs
      Full Course Fee (Before GST)
      70% SkillsFuture (SSG) Subsidy
      Nett Fee
      Non SMEs
      Full Course Fee (Before GST)
      50% SkillsFuture (SSG) Subsidy
      Nett Fee

      Additional Support

      Additional Support via Absentee Payroll

      Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

      Enterprise Innovation Scheme

      Option 1

      Up to 400%
      Tax Deduction

      Option 2

      20% Cash Payout Based On Nett Fee

      SkillsFuture Enterprise Credit

      Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)