- WSQ Accredited
- PCWE Certification
We communicate using thousands of words every day at work and in our personal lives. However, getting others to understand, agree, and act on what we say requires more than just sharing facts.
Persuasion is not about speaking more, but about speaking with structure, clarity, and intent. When applied effectively, it can influence decisions, build trust, and drive better outcomes.
If you need to communicate, influence others, or drive outcomes through conversations, this course is for you.
DURATION
2 Days
Mode of Training
Hands-on In-person Training
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What you’ll learn
Key Highlights
- G.I.V.E. Framework to structure clear and persuasive conversations
- Objection handling techniques to reduce resistance and move conversations toward agreement
- Techniques to show value, influence decisions, and gain stakeholder buy-in
- Set and track SMART goals to improve performance and communication outcomes
- Become a persuasive communicator for sales, leadership, and negotiation
G.I.V.E. Framework to structure clear and persuasive conversations
Objection handling techniques to reduce resistance and move conversations toward agreement
Techniques to show value, influence decisions, and gain stakeholder buy-in
Set and track SMART goals to improve performance and communication outcomes
Become a persuasive communicator for sales, leadership, and negotiation
Singapore Workforce Skills Qualifications (WSQ)
Curriculum & Learning Units
Learning Unit 1: Develop Sales Action Plans
- Translate goals or ideas into clear and convincing messages for different audiences (e.g., clients, managers, teams).
- Apply structured frameworks such as the G.I.V.E. Methodology and Value Meter to plan persuasive conversations based on the audience’s profile, priorities, and the right information to present at each stage.
Learning Unit 2: Implement Sales Action Plans
- Identify needs, preconceived notions, and value gaps that influence how others receive your message, whether in sales
pitches, job interviews, internal proposals, or daily workplace conversations. - Drive the execution of your plan by applying the G.I.V.E. Method in the correct sequence, handling objections effectively,
and using closing techniques such as Fear of Loss, Next to Nothing, and Value or Price. - Cascade broader objectives into individual goals using SMART goal-setting principles.
Hands-on Activity: Practise persuasive selling through group-based scenarios by building pitches, handling objections and implementing closing techniques.
Learning Unit 3: Evaluate Sales Action Plans
- Evaluate the outcomes and effectiveness of your communication and influence activities by reviewing benchmarks, identifying gaps, and pinpointing where execution of the G.I.V.E. Method can be strengthened.
Learning Unit 4: Enhance Sales Action Plans
- Propose practical changes and refinements to your short-term persuasion strategy based on performance trends, metric analysis, and lessons drawn from real-world objection handling and closing scenarios.
Hands-on Activity: Review progress against a personal goal by tracking actual performance figures, calculating ratios and identifying areas for improvement.
Competency Assessment
& Certification
Nationally-Recognised Certification
Candidates will be awarded a Statement of Attainment under Singapore Workforce Skills Qualification (WSQ) and a Certificate of Completion by Skills Development Academy upon completion of the course with at least 75% attendance and demonstration of competency in the WSQ-mandated written and practical assessments.
The Art of Persuasion
Select Date- Available
- Selling Fast
- Full Enrollment
Course Time Info appears after date selectionEntry Requirements:
- Aged 18 and above
- Have basic computer literacy Level 2
- Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
- Be Professionals, Managers, Executives or Technicians with minimum 2 years of working experience
- Have an understanding and working knowledge of sales and marketing principles/practices and
- Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet-based total) 46-59.
Professional Competency &Workplace Excellence
(P.C.W.E)
Module 1:
2 Days WSQ Course
2 Days WSQ Course
Module 2 & 3:
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Effective People Management
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Implementing Effective Coaching Frameworks
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Critical Thinking Skills for Effective Decision-Making
2 Days
Mental Resilience and Workplace Wellness
1 Day
Effective Productivity Techniques
Hear from our
Learners
Real stories and experiences shared by learners about their learning journey with us.
Start Your Upskilling Journey With SDA
Classes
Conducted Daily
Three Training Centres,
Fully Sheltered From MRT
- Lifelong Learning Institute
- Central Plaza
- Woods Square (Tower 2)
175+ Government-Licensed, & Passionate Trainers
Full Suite Of Materials & Learning Resources
- Laptops & equipment loan
- Printed course materials
- Catered meals & refreshments
Localised & Up-To-Date Course Syllabus
300+ Local Employees
Supporting Your Journey
Classes Conducted Daily
Three Training Centres,
Fully Sheltered From MRT
- Lifelong Learning Institute
- Central Plaza
- Woods Square (Tower 2)
175+ Government-Licensed, & Passionate Trainers
Full Suite Of Materials & Learning Resources
- Laptops & equipment loan
- Printed course materials
- Catered meals & refreshments
Localised & Up-To-Date Course Syllabus
300+ Local Employees
Supporting Your Journey
Enquiry Form
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Send us your enquiry to find out more about our course curriculum, schedules and available subsidies. Our team will be in touch with you to help you take the next step.
