David is an ACLP-certified trainer with over 20 years of real-world business experience in digital marketing, AI-enabled marketing, and e-commerce across the APAC and MEA regions. He has held senior regional roles driving performance marketing and omni-channel e-commerce strategies for global brands including Electrolux, Lazada (Alibaba Group), PayPal, DHL, P&G, L’Oréal, Dyson, and Nike, delivering up to 30× uplift in marketing ROI and 140% business growth.

David specialises in digital marketing, AI applications in marketing and e-commerce, marketing automation, and omni-channel strategy. His training expertise spans WSQ-certified courses and corporate workshops, where he translates his industry-practitioner experience into practical, hands-on learning.

David is a certified ACLP trainer under SkillsFuture Singapore and is also WSQ-certified in Advanced Certificate in Training and Assessment (ACTA). He has delivered training across a wide range of topics including digital marketing fundamentals, AI-driven marketing strategies, performance marketing, e-commerce operations, marketing automation, and data analytics for business growth. His sessions are designed to equip learners with immediately applicable skills to advance their careers and grow their businesses in the digital economy.